Baconaise is all the rage these days. It is a uniquely American food that combines two of the fattiest foods around - bacon and mayonnaise. Justin Esch and Dave Lefkow started up their bacon-themed food company as a joke. They now sell bacon salt, Baconaise, bacon-flavored lip balm, and have plans for bacon body spray, soap and suntan lotion. They have relied heavily on social media to get their message out.
Their business began as a joke over drinks. During a lively discussion with friends about their common passion for bacon, the idea for Bacon Salt, a product mixing their two favorite flavors, was born, according to ABC news.
Surprisingly, bacon is not an ingredient in Baconaise. In part, this is because the company is certified Kosher.
The company says that the salt is low sodium, zero-calorie, zero-fat and vegetarian, bringing bacon's flavor to the masses.
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